Archive: 1, 2019
Judging Books By Covers
We all know the classic line aye... "Don't judge a book by its cover" - but like it or not, we make judgements every day. We prejudge the worth or value of something by its outward appearance alone, whether it be people, cars, food, shops, signage or business brands. Some of us care more than others about who and what we are choosing, but we all make decisions on these judgements based on what we have seen.
