Tag: Articles
A Guide To Custom Window Signage
Choosing the right window graphic isn’t just about the look, it’s about balancing light, privacy, safety, and promotional impact. In the sign industry, whether its dots, bands or frosted film manifestations, you’ll need to match the right material to your goals and avoid a few common mistakes. Use this quick guide to identify which option suits your business.
What Is Large Format Digital Printing? A Beginner’s Guide
In a digital world full of scrolling and swiping, there’s still nothing quite like big, bold, larger-than-life visuals. Large format digital printing is what makes those moments possible - the giant billboard in Auckland, the full wall mural inside a Christchurch store, the trade show display that stops people in their tracks in Wellington.
Sign Placement Height Angle And Lighting For Maximum Impact!
In the competitive signage landscape within physical retail, real estate, and event marketing, a sign is far more than just a printed object. It is a strategic investment designed to capture fleeting attention and prompt action. You can spend thousands on a perfect sign design, size and graphics, but if the sign placement is poor, your investment isn’t out there working its hardest for you.
When Text Height Matters
Size matters when it comes to signs. Too small and no one can read it, too big and the message gets lost in the noise. Good design is not always about looks - it's about serving a purpose. This guide breaks down how to choose the right text height so your words are clear, legible, and do their job at the right distance. Simple maths, quick reference, and maximum impact.
Colour - Part 2 Profiles And Gamuts
The Relationship Between Colour Modes And Colour Profiles, And How Much Influence A Colour Gamut Has On The Output!
Colour - Part 2 of our spotlight on Colour series dives into the relationship between colour modes, colour profiles and how much influence a colour gamut has on the printed output. Here we dive a bit deeper into the technical side of things.
Colour - Part 1 The Basics
The Ins And Outs Of Our Large Format Digitally Printed Colours And What You Can Expect
Colour - from your digital file, to physical printed material, here's the ins and outs of our large format digitally printed colours and what you can expect. All correct terminology and jargon has been ignored for Part 1 of this spotlight on Colour series.
Two And A Half Decades Strong!
Celebrating Adgraphix's 25th Anniversary
From 1999 to 2024, Adgraphix is celebrating its 25th year on a journey that has seen innovation and passion for creating print, sign, and display excellence. Looking back, there is a clear pattern of pushing the envelope and adopting technology to provide cutting-edge solutions. In 1999, our desire was to offer a new approach to large format digital printing. Identifying a gap in the market, with trade backgrounds in sign and print, we designed a service through the eyes of the customer. Our approach was simple yet impactful - solid products, seamless file handling (no small feat at the time), an advanced understanding of colour, product application expertise, all coupled with unprecedented quick turnaround times.
Cover It In Style - Transform Interiors With Cover Styl Films
Transform Interiors With Cover Styl Films
What is Cover Styl? Cover Styl is a range of self-adhesive films designed to reimagine a space without the need for extensive renovations. Easily bring a tired space up to date with a fresh look from the catalogue of designs and textures. Upgrading with self-adhesive films is simple, less disruptive, and lower in cost than traditional renovations.
Pantone Without Pantone? Colour Matching For Large Format Digital Printing
Pantone Matching For Signage And Large Format Digital Printing
There is a lot of commotion in the graphic design world regarding how Pantone fits into the colour specification picture, now that they have parted existing ways with Adobe. Regardless of which side of the fence you stand on, we can clarify how it affects the work we do for you, and more importantly, how we handle Pantone colours, whether you use the new Pantone Connect swatches or not.
Text On The Vertical - Choosing The Right Orientation For Signage
Which Way Should Text Go For Vertical Signage?
Which way should text go when running vertically for signage? Downward, some would say, that's how many books do it; upward, others would say, that's how our eyes naturally track; stacked would also be suggested. Which one should you follow? Well you be the judge because in fact, its is really down to personal opinion and what pleases your eyes.
